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BBA with Communication Specialization

The Bachelor of Business Administration (BBA) with a specialization in Communication program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. This program is designed to develop the knowledge and skills for effective communication within the business environment.

The communications specialization focuses on the development of professional competencies and values in such areas as public relations, communications theory, communication law and ethics, mass communication, media and advertising, and applications in business communications.



Programs Offered for the
Communication Specialization

  • Communications Theories and Practices
  • Mass Communications
  • Communications Law and Ethics
  • Advertising and Media Communications
  • Applications in Business Communications

Programs Offered for the
Bachelor in Business Administration

  • Management Concepts
  • Organizational Behaviour
  • Critical Thinking and Decision Strategies
  • Macroeconomic Applications
  • Microeconomic Applications
  • Business Law
  • Financial Accounting
  • Accounting for Decision Making
  • Fundamentals of Financial Management
  • Marketing I
  • Information Technology for Business
  • Overview of Financial Management
  • Business Research Evaluation Fundamentals
  • Human Resources Management
  • Business Administration Capstone

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