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BBA with Marketing Specialization

The Bachelor of Business Administration (BBA) with a specialization in Marketing focuses on marketing managers; creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The marketing major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands of markets in different countries and cultures.



Programs Offered for the
Marketing Specialization

  • Introduction to Public Relations
  • International Marketing
  • Analyzing Buyer and Purchasing Behaviors
  • Integrated Marketing Communications
  • Sales Marketing

Programs Offered for the
Bachelor in Business Administration

  • Management Concepts
  • Organizational Behaviour
  • Critical Thinking and Decision Strategies
  • Macroeconomic Applications
  • Microeconomic Applications
  • Business Law
  • Financial Accounting
  • Accounting for Decision Making
  • Fundamentals of Financial Management
  • Marketing I
  • Information Technology for Business
  • Overview of Financial Management
  • Business Research Evaluation Fundamentals
  • Human Resources Management
  • Business Administration Capstone

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