Consumer Merchandising/Retailing Management. Academic Program Description

(NEW) A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.

Related Occupations

• Farm and Home Management Advisors
• Managers of Retail Sales Workers
• Marketing Managers
• Sales Managers

Colleges Offering this Curriculum

• Bradley University
• Carson-Newman College
• Colorado State University
• Commonwealth Technical Institute
• Madonna University
• Oregon State University
• University of Wisconsin-Madison