Marketing/Marketing Management, General. Academic Program Description

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Related Occupations

• Advertising and Promotions Managers
• Business Teachers
• Marketing Managers
• Sales Managers

Colleges Offering this Curriculum

• Abilene Christian University
• Aims Community College
• Alabama A & M University
• Alabama State University
• Alamance Community College
• Albany State University
• Alderson Broaddus College
• Alexandria Technical College
• Alfred University
• Alpena Community College
• Alvernia College
• American Intercontinental University Online
• American International College
• Anderson University
• Andrews University
• Angelo State University
• Appalachian State University
• Arcadia University
• Argosy University-San Francisco Bay Area Campus
• Argosy University-Sarasota Campus
• Arizona State University at the Tempe Campus
• Arizona Western College
• Arkansas State University-Main Campus
• Asheville-Buncombe Technical Community College
• Ashford University
• Ashland University
• Assumption College
• Auburn University Main Campus
• Auburn University-Montgomery
• Augsburg College
• Augusta State University
• Aurora University
• Austin Community College District
• Averett University
• Avila University
• Bainbridge College
• Baker College Center for Graduate Studies
• Baker College of Allen Park
• Baker College of Auburn Hills
• Baker College of Cadillac
• Baker College of Clinton Township
• Baker College of Flint
• Baker College of Jackson
• Baker College of Muskegon
• Baker College of Owosso
• Baker College of Port Huron
• Baldwin-Wallace College
• Ball State University
• Bayamon Central University
• Bay de Noc Community College
• Baylor University
• Becker College
• Bellevue Community College
• Belmont University
• Benedict College
• Benedictine University
• Bentley College
• Berkeley College
• Berry College
• Bethany College
• Blackburn College
• Blackhawk Technical College
• Blue Mountain Community College
• Blue Ridge Community College
• Bob Jones University
• Bohecker College
• Boise State University
• Boston College
• Bradley University
• Brenau University
• Brevard Community College
• Bridgewater State College
• Brigham Young University
• Brookdale Community College
• Brookhaven College
• Broward Community College
• Bryant University
• Buena Vista University
• Butler County Community College
• Butler University
• Cabrini College
• Caldwell College
• Camden County College
• Campbellsville University
• Canisius College
• Capella University
• Capital University
• Cardinal Stritch University
• Carlow University
• Carnegie Mellon University
• Carson-Newman College
• Cascade College
• Case Western Reserve University
• Castleton State College
• Catawba College
• Catholic University of America
• Cedar Valley College
• Cedarville University
• Central Carolina Community College
• Central Connecticut State University
• Central Florida Community College
• Centralia College
• Central Michigan University
• Central Pennsylvania College
• Central Texas College
• Century Community and Technical College
• Chaminade University of Honolulu
• Champlain College
• Chandler/Gilbert Community College
• Charleston Southern University
• Chatham University
• Chestnut Hill College
• Chippewa Valley Technical College
• Christian Brothers University
• Cincinnati State Technical and Community College
• City Colleges of Chicago-Harold Washington College
• City Colleges of Chicago-Kennedy-King College
• City Colleges of Chicago-Richard J Daley College
• City Colleges of Chicago-Wilbur Wright College
• City University
• Clackamas Community College
• Claflin University
• Clarendon College
• Clarion University of Pennsylvania
• Clarkson University
• Clark State Community College
• Clayton State University
• Cleary University
• Clemson University
• Cleveland Community College
• Cleveland State University
• Clover Park Technical College
• Clovis Community College
• Coastal Carolina University
• College Misericordia
• College of Our Lady of the Elms
• College of Southern Idaho
• College of St Joseph
• College of the Ozarks
• College of the Southwest
• Colorado Christian University
• Colorado Technical University Online
• Columbia Basin College
• Columbia College
• Columbia College Chicago
• Columbus State Community College
• Columbus State University
• Community College of Allegheny County
• Community College of Aurora
• Community College of Beaver County
• Community College of Rhode Island
• Computer Learning Network
• Concordia College at Moorhead
• Concordia University
• Concordia University-Saint Paul
• Concordia University-Wisconsin
• Copiah-Lincoln Community College
• Cornerstone University
• Creighton University
• Cumberland University
• CUNY Bronx Community College
• CUNY York College
• Daemen College
• Dakota County Technical College
• Dakota State University
• Dallas Baptist University
• Dalton State College
• Dana College
• Daniel Webster College
• Davenport University
• Davis College
• Davis & Elkins College
• Daytona Beach Community College
• Defiance College
• Delaware State University
• Delaware Technical and Community College-Owens
• Delaware Technical and Community College-Stanton-Wilmington
• Delaware Technical and Community College-Terry
• Delaware Valley College
• Del Mar College
• Delta College
• Delta State University
• DePaul University
• DeSales University
• Des Moines Area Community College
• Dillard University
• Dominican College of Blauvelt
• Drake University
• Drexel University
• Drury University
• Duquesne University
• East Carolina University
• Eastern Idaho Technical College
• Eastern Illinois University
• Eastern Kentucky University
• Eastern Michigan University
• Eastern Nazarene College
• Eastern New Mexico University-Main Campus
• Eastern Washington University
• East Mississippi Community College
• East San Gabriel Valley Regional Occupational Program
• East Tennessee State University
• East Texas Baptist University
• Eckerd College
• Edison State Community College
• Edmonds Community College
• Elgin Community College
• Elizabethtown College
• Elmhurst College
• Emerson College
• Emporia State University
• Erie Business Center
• Fairfield University
• Fairleigh Dickinson University-College at Florham
• Fairleigh Dickinson University-Metropolitan Campus
• Fayetteville Technical Community College
• Ferris State University
• Flathead Valley Community College
• Florida Atlantic University
• Florida Community College at Jacksonville
• Florida Gulf Coast University
• Florida International University
• Florida Metropolitan University
• Florida Metropolitan University-Brandon
• Florida Metropolitan University-Lakeland
• Florida Metropolitan University-North Orlando
• Florida Metropolitan University-South Orlando
• Florida Metropolitan University-Tampa
• Florida Southern College
• Florida State University
• Fort Hays State University
• Fort Valley State University
• Fox Valley Technical College
• Francis Marion University
• Franklin University
• Freed-Hardeman University
• Fresno Pacific University
• Friends University
• Gannon University
• Gateway Community College
• Gateway Technical College
• George Mason University
• Georgetown University
• Georgia College & State University
• Georgia Southern University
• Georgia Southwestern State University
• Georgia State University
• Gibbs College
• Glendale Community College
• Glen Oaks Community College
• Gloucester County College
• Golden Gate University-San Francisco
• Goldey-Beacom College
• Grambling State University
• Grand Canyon University
• Grand Valley State University
• Green River Community College
• Greenville College
• Hagerstown Community College
• Hampton University
• Harding University
• Hardin-Simmons University
• Hastings College
• Hawaii Community College
• Hawaii Pacific University
• Highline Community College
• Hillsborough Community College
• Hinds Community College
• Hiwassee College
• Hofstra University
• Holy Family University
• Holy Names University
• Houston Baptist University
• Houston Community College System
• Howard College
• Howard Payne University
• Huntingdon College
• Husson College
• ICPR Junior College-Arecibo
• ICPR Junior College-General Institutional
• ICPR Junior College-Mayaguez
• Idaho State University
• Illinois Institute of Technology
• Illinois State University
• Independence Community College
• Indiana State University
• Indiana University of Pennsylvania-Main Campus
• Indiana Wesleyan University
• Indian River Community College
• Inter American University of Puerto Rico-Aguadilla
• Inter American University of Puerto Rico-Arecibo
• Inter American University of Puerto Rico-Bayamon
• Inter American University of Puerto Rico-Fajardo
• Inter American University of Puerto Rico-Metro
• Inter American University of Puerto Rico-Ponce
• Inter American University of Puerto Rico-San German
• International Academy of Design and Technology
• International Academy of Design and Technology
• Iona College
• Iowa State University
• Isothermal Community College
• Itawamba Community College
• Jackson Community College
• Jackson State University
• Jacksonville State University
• Jacksonville University
• James A Rhodes State College
• James Madison University
• John Brown University
• John Carroll University
• Johns Hopkins University
• Johnson State College
• Johnson & Wales University
• Johnson & Wales University-Charlotte
• Johnson & Wales University-Denver
• Johnson & Wales University-Florida Campus
• Jones County Junior College
• Juniata College
• Kalamazoo Valley Community College
• Kapiolani Community College
• Kaplan University
• Kean University
• Kennebec Valley Community College
• Kennesaw State University
• Kent State University-Kent Campus
• Keuka College
• King's College
• Kirkwood Community College
• Kirtland Community College
• Klamath Community College
• Kutztown University of Pennsylvania
• Laboratory Institute of Merchandising
• Lakeland College
• Lakeland Community College
• Lake Michigan College
• Lakeshore Technical College
• Lamar University
• Lansdale School of Business
• Laredo Community College
• La Roche College
• La Salle University
• Lasell College
• La Sierra University
• Lehigh University
• Lenoir-Rhyne College
• LeTourneau University
• Lewis-Clark State College
• Lewis University
• Limestone College
• Lincoln Memorial University
• Lindenwood University
• Lipscomb University
• Long Island University-Brentwood
• Long Island University-C W Post Campus
• Loras College
• Louisiana State University and Agricultural & Mechanical College
• Louisiana State University-Shreveport
• Louisiana Tech University
• Loyola University Chicago
• Loyola University New Orleans
• Lubbock Christian University
• Lynchburg College
• Lynn University
• MacMurray College
• Macomb Community College
• Madison Area Technical College
• Madonna University
• Manatee Community College
• Manchester College
• Manor College
• Maranatha Baptist Bible College Inc
• Marian College
• Marian College of Fond du Lac
• Marietta College
• Marion Technical College
• Marquette University
• Marshall University
• Marymount University
• Maryville University of Saint Louis
• Marywood University
• Massasoit Community College
• McDowell Technical Community College
• McIntosh College
• McKendree College
• McMurry University
• McNeese State University
• Mercer University
• Meredith College
• Meridian Community College
• Merrimack College
• Mesa Community College
• Messiah College
• Methodist University
• Metropolitan State College of Denver
• Metropolitan State University
• Miami Dade College
• Miami University-Oxford
• Michigan State University
• MidAmerica Nazarene University
• Middlesex County College
• Middle Tennessee State University
• Midland Lutheran College
• Mid Michigan Community College
• Mid-State Technical College
• Midwestern State University
• Millikin University
• Milwaukee Area Technical College
• Minnesota State University-Mankato
• Minnesota State University-Moorhead
• Minot State University
• Minot State University-Bottineau Campus
• Mississippi College
• Mississippi Gulf Coast Community College
• Mississippi State University
• Missouri Baptist University
• Missouri Southern State University
• Missouri State University
• Missouri Western State University
• Moberly Area Community College
• Mohave Community College
• Moraine Park Technical College
• Morehead State University
• Morgan State University
• Morningside College
• Mott Community College
• Mount Mary College
• Mount Mercy College
• Mount Vernon Nazarene University
• Murray State University
• Muskegon Community College
• Neosho County Community College
• Neumann College
• Newbury College-Brookline
• New Hampshire Community Technical College-Manchester
• New Hampshire Community Technical College-Nashua
• New Hampshire Technical Institute
• New Mexico Highlands University
• New Mexico State University-Main Campus
• New York Institute of Technology-Central Islip
• New York Institute of Technology-Ellis College
• New York Institute of Technology-Manhattan Campus
• New York Institute of Technology-Old Westbury
• Nicholls State University
• Nichols College
• Nicolet Area Technical College
• Normandale Community College
• North Carolina A & T State University
• North Central College
• North Central Michigan College
• North Central Missouri College
• Northcentral Technical College
• North Dakota State University-Main Campus
• Northeast Community College
• Northeastern Illinois University
• Northeastern Oklahoma A&M College
• Northeastern State University
• Northeastern University
• Northeast Mississippi Community College
• Northeast Wisconsin Technical College
• Northern Arizona University
• Northern Illinois University
• Northern Kentucky University
• Northern Michigan University
• Northern State University
• North Georgia College & State University
• North Greenville University
• North Hennepin Community College
• North Park University
• North Shore Community College
• Northwest Christian College
• Northwestern College
• Northwestern University
• Northwest Mississippi Community College
• Northwest Missouri State University
• Northwest State Community College
• Northwood University
• Northwood University
• Northwood University-Florida Education Center
• Notre Dame College
• Oakland University
• Oakton Community College
• Oakwood College
• Ohio Northern University
• Ohio State University-Main Campus
• Ohio University-Main Campus
• Ohio Valley University
• Okaloosa-Walton College
• Oklahoma City University
• Oklahoma State University-Main Campus
• Old Dominion University
• Olivet College
• Olivet Nazarene University
• Oregon Institute of Technology
• Ouachita Baptist University
• Our Lady of Holy Cross College
• Pace University-New York
• Paine College
• Palm Beach Atlantic University-West Palm Beach
• Palm Beach Community College
• Park University
• Pasco-Hernando Community College
• Pearl River Community College
• Peirce College
• Peninsula College
• Pennsylvania State University-Penn State Erie-Behrend College
• Pennsylvania State University-Penn State Harrisburg
• Pennsylvania State University-Penn State Main Campus
• Pepperdine University
• Philadelphia University
• Phoenix College
• Pierce College at Fort Steilacoom
• Pierce College at Puyallup
• Pitt Community College
• Pittsburg State University
• Plymouth State University
• Polk Community College
• Pontifical Catholic University of Puerto Rico-Mayaguez
• Pontifical Catholic University of Puerto Rico-Ponce
• Portland State University
• Prairie View A & M University
• Prince George's Community College
• Providence College
• Quincy University
• Radford University
• Raritan Valley Community College
• Regis University
• Reinhardt College
• Rhode Island College
• Rider University
• Robert Morris University
• Roberts Wesleyan College
• Rochester College
• Rockford Business College
• Rockhurst University
• Roger Williams University
• Roosevelt University
• Rosemont College
• Rowan-Cabarrus Community College
• Rutgers University-Camden
• Rutgers University-Newark
• Rutgers University-New Brunswick/Piscataway
• Saginaw Valley State University
• Saint Ambrose University
• Saint Bonaventure University
• Saint Cloud State University
• Saint Edward's University
• Saint Francis University
• Saint Gregorys University
• Saint Johns River Community College
• Saint Josephs College
• Saint Josephs College
• Saint Joseph's University
• Saint Leo University
• Saint Mary-of-the-Woods College
• Saint Mary's University of Minnesota
• Saint Peters College
• Saint Vincent College
• Saint Xavier University
• Salem State College
• Salisbury University
• Salt Lake Community College
• Salve Regina University
• Sam Houston State University
• Santa Clara University
• Savannah State University
• Schoolcraft College
• Scottsdale Community College
• Seattle University
• Seminole Community College
• Seton Hall University
• Seton Hill University
• Shippensburg University of Pennsylvania
• Shoreline Community College
• Siena College
• Siena Heights University
• Simmons College
• Skagit Valley College
• South Carolina State University
• South Central College
• Southeastern Louisiana University
• Southeastern Oklahoma State University
• Southeastern University
• Southeastern University
• Southeast Missouri State University
• Southern Adventist University
• Southern Connecticut State University
• Southern Illinois University Carbondale
• Southern Methodist University
• Southern Nazarene University
• Southern New Hampshire University
• Southern University and A & M College
• Southern Utah University
• South Hills School of Business and Technology
• Southwestern Adventist University
• Southwestern Assemblies of God University
• Southwestern College
• Southwest Minnesota State University
• Southwest Mississippi Community College
• Southwest Wisconsin Technical College
• Spokane Community College
• Spokane Falls Community College
• Springfield Technical Community College
• St Charles Community College
• St Clair County Community College
• Stephen F Austin State University
• Stetson University
• St. John's University-New York
• St Marys University
• Stonehill College
• St Petersburg College
• Strayer University
• Suffolk University
• SUNY College at Brockport
• SUNY College at New Paltz
• SUNY College at Old Westbury
• SUNY College at Oswego
• SUNY College at Plattsburgh
• Susquehanna University
• Syracuse University
• Tabor College
• Talladega College
• Tallahassee Community College
• Tarleton State University
• Taylor University
• Taylor University-Fort Wayne
• Temple University
• Tennessee Technological University
• Tennessee Temple University
• Terra State Community College
• Texarkana College
• Texas A & M University
• Texas A & M University-Commerce
• Texas A & M University-Corpus Christi
• Texas A & M University-Kingsville
• Texas A & M University-Texarkana
• Texas Christian University
• Texas Southern University
• Texas State University-San Marcos
• Texas Tech University
• Texas Wesleyan University
• Texas Woman's University
• The Art Institute of California-San Francisco
• The College of Saint Scholastica
• The University of Alabama
• The University of Findlay
• The University of Montana
• The University of Tampa
• The University of Tennessee
• The University of Tennessee-Martin
• The University of Texas at Arlington
• The University of Texas at Austin
• The University of Texas at Brownsville
• The University of Texas at El Paso
• The University of Texas at San Antonio
• The University of Texas at Tyler
• The University of Texas of the Permian Basin
• The University of Texas-Pan American
• The University of West Florida
• Thomas College
• Thomas Edison State College
• Three Rivers Community College
• Tiffin University
• Trevecca Nazarene University
• Trinity University
• Tri-State Business Institute
• Tri-State University
• Tulane University of Louisiana
• Tulsa Community College
• Tunxis Community College
• Tuskegee University
• Umpqua Community College
• Union County College
• Union University
• Universidad Del Este
• Universidad Del Turabo
• Universidad Metropolitana
• University of Akron Main Campus
• University of Alabama at Birmingham
• University of Alabama in Huntsville
• University of Alaska Anchorage
• University of Arizona
• University of Arkansas at Little Rock
• University of Arkansas Main Campus
• University of Baltimore
• University of Bridgeport
• University of Central Arkansas
• University of Central Florida
• University of Central Missouri
• University of Central Oklahoma
• University of Cincinnati-Main Campus
• University of Colorado at Denver and Health Sciences Center
• University of Connecticut
• University of Dallas
• University of Dayton
• University of Delaware
• University of Denver
• University of Dubuque
• University of Evansville
• University of Florida
• University of Georgia
• University of Hawaii at Manoa
• University of Houston
• University of Houston-Clear Lake
• University of Houston-Downtown
• University of Houston-Victoria
• University of Idaho
• University of Illinois at Chicago
• University of Indianapolis
• University of Kansas Main Campus
• University of Kentucky
• University of La Verne
• University of Louisiana at Lafayette
• University of Louisiana at Monroe
• University of Louisville
• University of Maine at Machias
• University of Mary Hardin-Baylor
• University of Maryland-College Park
• University of Maryland-University College
• University of Massachusetts-Amherst
• University of Massachusetts-Dartmouth
• University of Memphis
• University of Miami
• University of Michigan-Dearborn
• University of Michigan-Flint
• University of Minnesota-Crookston
• University of Minnesota-Duluth
• University of Minnesota-Twin Cities
• University of Mississippi Main Campus
• University of Montevallo
• University of Nebraska at Lincoln
• University of Nebraska at Omaha
• University of Nevada-Las Vegas
• University of Nevada-Reno
• University of New Haven
• University of New Orleans
• University of North Alabama
• University of North Carolina at Charlotte
• University of North Carolina-Wilmington
• University of North Dakota
• University of Northern Iowa
• University of North Florida
• University of North Texas
• University of Northwestern Ohio
• University of Notre Dame
• University of Oklahoma Norman Campus
• University of Oregon
• University of Pennsylvania
• University of Phoenix-Atlanta Campus
• University of Phoenix-Bay Area Campus
• University of Phoenix-Central Florida Campus
• University of Phoenix-Central Valley Campus
• University of Phoenix-Cleveland Campus
• University of Phoenix-Dallas Fort Worth Campus
• University of Phoenix-Denver Campus
• University of Phoenix-Houston Westside Campus
• University of Phoenix-Idaho Campus
• University of Phoenix-Indianapolis Campus
• University of Phoenix-Metro Detroit Campus
• University of Phoenix-Minneapolis/St Paul Campus
• University of Phoenix-Nashville Campus
• University of Phoenix-New Mexico Campus
• University of Phoenix-North Florida Campus
• University of Phoenix-Online Campus
• University of Phoenix-Oregon Campus
• University of Phoenix-Phoenix-Hohokam Campus
• University of Phoenix-Puerto Rico Campus
• University of Phoenix-Sacramento Valley Campus
• University of Phoenix-San Diego Campus
• University of Phoenix-Southern Arizona Campus
• University of Phoenix-Southern California Campus
• University of Phoenix-Southern Colorado Campus
• University of Phoenix-South Florida Campus
• University of Phoenix-Tulsa Campus
• University of Phoenix-Utah Campus
• University of Phoenix-Western Washington Campus
• University of Phoenix-West Florida Campus
• University of Phoenix-West Michigan Campus
• University of Pittsburgh-Main Campus
• University of Portland
• University of Puerto Rico-Aguadilla
• University of Puerto Rico-Arecibo
• University of Puerto Rico-Bayamon
• University of Puerto Rico in Ponce
• University of Puerto Rico-Mayaguez
• University of Puerto Rico-Rio Piedras Campus
• University of Rhode Island
• University of Rio Grande
• University of Sacred Heart
• University of San Francisco
• University of Scranton
• University of South Alabama
• University of South Carolina-Columbia
• University of South Dakota
• University of Southern Indiana
• University of Southern Mississippi
• University of South Florida
• University of St Francis
• University of St Thomas
• University of the Ozarks
• University of the Sciences in Philadelphia
• University of Toledo-Main Campus
• University of Tulsa
• University of Utah
• University of Washington - Seattle
• University of Washington - Tacoma
• University of West Georgia
• University of Wisconsin-Eau Claire
• University of Wisconsin-La Crosse
• University of Wisconsin-Madison
• University of Wisconsin-Milwaukee
• University of Wisconsin-Oshkosh
• University of Wisconsin-Whitewater
• University of Wyoming
• Upper Iowa University
• Urbana University
• Ursuline College
• Utah State University
• Valdosta State University
• Valparaiso University
• Vanderbilt University
• Vanguard University of Southern California
• Villanova University
• Vincennes University
• Virginia Commonwealth University
• Virginia Intermont College
• Virginia Polytechnic Institute and State University
• Virginia State University
• Viterbo University
• Wagner College
• Walden University
• Walsh University
• Washburn University
• Washington State Community College
• Washington State University
• Washington University in St Louis
• Waukesha County Technical College
• Wayne Community College
• Waynesburg College
• Wayne State University
• Webber International University
• Weber State University
• Webster University
• Western Carolina University
• Western Connecticut State University
• Western Dakota Technical Institute
• Western Illinois University
• Western International University
• Western Kentucky University
• Western Michigan University
• Western New England College
• Western Technical College
• Western Washington University
• Western Wyoming Community College
• Westminster College
• Westmoreland County Community College
• West Texas A & M University
• West Virginia University
• West Virginia Wesleyan College
• Wheeling Jesuit University
• Whitworth College
• Wichita State University
• Wilberforce University
• Wilkes Community College
• William Woods University
• Williston State College
• Wilmington College
• Wilmington College
• Wilson College
• Wingate University
• Winona State University
• Wisconsin Indianhead Technical College
• Woodbury University
• Wright State University-Main Campus
• Xavier University
• Xavier University of Louisiana
• Yakima Valley Community College
• York College Pennsylvania
• Youngstown State University
• YTI Career Institute
• Zane State College