Marketing Research. Academic Program Description

A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

Related Occupations

• Business Teachers
• Marketing Managers
• Market Research Analysts
• Survey Researchers

Colleges Offering this Curriculum

• Carthage College
• Fairleigh Dickinson University-College at Florham
• Fairleigh Dickinson University-Metropolitan Campus
• Hofstra University
• Long Island University-Brooklyn Campus
• Southern Illinois University Edwardsville
• The University of Texas at Arlington
• University of Georgia
• University of Nebraska at Lincoln
• University of New Haven
• University of Toledo-Main Campus