The fashion merchandising industry is fast paced, ever-changing, and consumer-driven. At the heart of this industry is retailing, which may be considered the most challenging area of the fashion business. Successful merchandisers must understand all aspects of the industry. Further, it is the merchandiser who is responsible for identifying the wants of the consumer and for planning, buying, and selling merchandise to ensure profit and to contribute to the growth of the business. This is an industry composed of risk takers, critical thinkers, creative minds, and trendsetters. College graduates may find entry-level opportunities as retail manager trainees, merchandise coordinators, showroom sales representatives, visual merchandisers, product development trainees, event and promotion planners, fashion forecasters, merchandise planners, fashion journalists, small business owners, and many more.
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