The success or failure of business enterprisers depends heavily on the way managers do their jobs. Primarily, the job of the manager in business is to plan and direct the work of others. Since these "others" are usually doing specialized work, it is required that the manager has experience in, and a broad knowledge of, the specific functions he or she is supervising. Some of the more common areas are accounting, advertising, sales, personnel, production, purchasing, data processing, market research, and public relations. The Business Administration Program is designed to allow for acquiring a broad background in these areas.
||Business & MBA/Management|
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