Constantly increasing competition in the world of business requires companies to employ well-educated professionals to implement effective marketing programs to market goods and services throughout the world. In addition to providing a broad background in business administration, the Marketing major explores new product introductions, advertising, consumer behavior, market research, marketing logistics, and promotion. Electives in such areas as Direct Marketing, Public Relations, and Internet Marketing are offered.
||BBA, Business Administration - Marketing|
||Business & MBA/Administration|
||Manhattan, New York|
||Berkeley College-New York|