The Bachelor of Science in Business program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB entry sequence exposes students to valuable theoretical knowledge and best practices in the areas of management, organizational behavior, research and evaluation, and critical thinking and problem solving. In all BSB program coursework, the curriculum addresses critical business issues in the areas of diversity, globalization, ethics, technology, and e-business. Graduates of the Organizational Innovation specialization will be prepared to apply design principles, innovative practices, and creativity to develop business processes, strategies, services, and products. Additionally, students will be prepared to create strategic and tactical plans, apply basic project management principles to the creative process, and manage intangible assets. Finally, this program bridges the gap between traditional business thinking and an innovative and design focused philosophy.