Bachelor of Science in Business/Marketing - Bachelor Degree at University of Phoenix - Boston

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The Bachelor of Science in Business with a concentration in Marketing is designed to develop students creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.

Program Bachelor of Science in Business/Marketing
Degree Bachelor Degree
Category Business & MBA/Marketing & Advertising
Location Braintree, Massachusetts
Further Information University of Phoenix-Boston Campus

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