The major in marketing (BSMK) is an academic program designed for working professionals in a marketing or sales department, or for those desiring to move into these areas. This major is designed to prepare students to become more effective within a competitive marketing arena. It is centered on the core marketing function and includes marketing of products and services, sales, sales management issues, marketing communications and applied marketing research. While marketing is the core, the major also equips students with general business skills and a working understanding of fundamental economic, financial and general management principles.
||Bachelor of Science in Marketing|
||Business & MBA/Marketing & Advertising|
||Fort Wayne, Indiana|
||Indiana Wesleyan University-Marion|