Marketing is more important than ever in our increasingly competitive world. The discipline involves determining customer needs, translating those needs into products and services, and selling them in a highly competitive global marketplace. Marketing professionals require analytical skills as well as intuition, logic and creativity. The Bachelor of Science in Marketing degree emphasizes a strategic managerial approach to integrated marketing. Through elective courses, students may achieve a more focused functional specialization.
||BS in Marketing|
||Business & MBA/Marketing & Advertising|