Pay-Per-Click Marketing (also called “PPC”) is a prevalent sub-set of search engine marketing, which refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your advertisement. These commercial messages appear on search engine results pages and occasionally on the pages of sites within a search engine’s network of partners.
Pay-Per-Click advertising is currently enjoying notably high demand, as advertisers out-bid each other to have their site appear on popular keyword searches on Google, Yahoo! and MSN’s Bing.
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