Effective marketing and advertising are key elements to the growth and earnings potential of any company, including home-based businesses. However, which advertising method will generate the most profits for your home business? As chronicled by entrepreneur.com, a Wharton School of Business study has surprisingly concluded that the substance of the advertising message rather than pure dollars spent proved more important to marketing success. As a result, advertisers should initially focus their attention on creating a riveting message that will compel prospective consumers to take action, such as buying a product, clicking on a web link, or choosing a service.
Having determined the marketing concept, the search begins for the most effective means of delivery. The internet, with its cyber banners, text links, media boxes, and affiliate marketing, is frequently a starting point. However, more ‘traditional advertising’ methods such direct mail, billboards, radio, television, newspapers, magazines, and the yellow pages still resonate as effective means to reach mass audiences. With the message and the medium in place, repetition is a vital next step as the Wharton School of Business study indicated that consumers tend to take action only after hearing or seeing a particular advertisement more than once.